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An extract from the article reads; “At its purpose-built facilities in the UK and the UAE, Charles Kendall Freight carries out a range of re-labelling and re-packaging activities, thereby getting more deeply involved in the supply chain than a traditional freight forwarder. The company works with regulatory authorities to ensure it meets the requirements of the local market as well as the needs of the brand owner. There are also things like payment and shelf life to consider. “The brand is king,” Sunderland said. “It must be protected, with goods held secure and delivered in the same condition as when they left the factory.” “We have a web store capability that can sit behind our customers’. We fulfil the orders, so our clients do not have to administer the process themselves – but to the shipper it looks like the brand owner is doing everything. We are essentially an extension of the manufacturing process.”

Read the full article in BIFAlink's April issue on page 15

A case study of our Product Logistics services is also available to download.

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